South Africa
VMG double-panelled ‘Iconic’ pods are now installed at six of the major malls in the region, Clearwater, Woodlands Boulevard, Centurion, Willowbridge, Cape Gate and Somerset. The revenue share arrangement between VMG and Continental is comparable to that which is proving so successful for VMG with other global partners including Clear Channel in the UK, Mall Media EU in Europe and Times and Reliance Broadcast Network in India. VMG is also responsible for the design and software development for the touchscreen ‘wayfinder’ services that are an integral feature of the ‘Iconic’ pods and which universally prove so popular with visitors and mall management.
