Wayfinding
Search by Store Name, Search by Brand, Search by Retail Category, Result gives store location and directions from where you are located.
Data Capture
We have built a data capture application which can be adapted to individual Marketing activity requirements. This can run for limited periods to coincide with seasonal campaigns or across the year as a permanent feature on the standard touch screen service. Addresses, email, mobile phones can all be captured.
Gift Card Balance Reading
Working in conjunction with the Mall’s financial services partner, VMG have developed an application that securely integrates with the back office system of your service provider, to deliver a current Gift Card balance reading, accompanied by the card expiry date.
Specialist Brand promotion
The touch screen offers a facility for recognised advertisers/brands to purchase an ‘interactive module’ to run a promotional campaign. From mobile phone offers to film launches, this module is dynamic and engaging, as well as measurable. This attracts additional revenue to the 65’’ display screen and contributes to the commission calculation, without impinging on Centre specific touch screen functionality.
Travel and Transport
Real time infrastructure links, Bus/Train Timetables, Departure locations, Destinations,Local traffic Information.
Amenities
Toilets, Baby Changing Facilities, Cash Points, Disabled Access, Dining & Leisure facilities, Information Points, Children’s Facilities.
Jobs
This application can be utilised by the Centre itself or by the scheme tenants to centrally advertise employment opportunities within the shopping Centre. An on-line Content Management tool-set enables the Centre Marketing Team to input and change content on demand.